The 5 Best Bundle Builder Apps on Shopify

Feb 13, 2024


Welcome, Shopify store owners! Are you on the lookout for effective strategies to elevate your sales and enrich the shopping experience for your customers? Let's explore the concept of bundle building. This strategy allows you to offer curated combinations of products at a discount, which not only increases your average order value but also enhances customer satisfaction. The key to success lies in selecting the right bundle builder app that aligns with your business needs and objectives. Let's dive in and discover how you can make the most of this opportunity.

Why Use Bundle Builder Apps?

Enhance Sales: Bundle offers are a compelling way to encourage customers to purchase more items in a single transaction. By presenting carefully selected product combinations at a discounted rate, you can significantly boost your sales figures.

Improve Inventory Management: These apps offer an elegant solution to managing your inventory more effectively. By bundling slow-moving products with popular items, you can optimize stock levels and reduce surplus.

Personalize the Shopping Experience: Bundle builder apps allow customers the flexibility to create their own bundles or choose from pre-set combinations, offering a personalized shopping experience that can lead to higher satisfaction and loyalty.

Check Your App Uses Shopify Bundles Functionality

Adopting Shopify's bundles functionality can profoundly improve your bundle app's performance by offering smooth integration with Shopify's ecosystem and guaranteeing compatibility across various plans. Here's how integrating Shopify Bundles can elevate your app:

  • Stack Discount Codes: Shopify's native bundling feature allows your bundle to apply pricing rules directly to order line items. This unique capability means you can stack additional discount codes as needed since discounts are not applied through discount codes or draft orders. This flexibility enhances promotional strategies without limiting discount options.
  • Real-Time Inventory Syncing: A key benefit of Shopify's bundle functionality is its real-time inventory syncing. The inventory for bundles is automatically adjusted based on the stock levels of the individual products, ensuring efficient inventory management and eliminating the risk of overselling. Inventory levels are updated instantly with each sale, ensuring your store's inventory remains accurate and up-to-date.
  • Simplified Fulfillment: The automatic expansion of bundles into their component items on final orders simplifies the fulfillment process significantly. There's no longer a need for manual calculations to determine what components are in a bundle or reliance on external software for bill of materials creation. This streamlining of the fulfillment process reduces errors and saves time.

By incorporating Shopify Bundles into your app, you not only make the bundling process more efficient for merchants but also improve the shopping experience for customers with well-managed inventory and a wider array of bundle options. This integration positions your app as an essential tool for Shopify store owners seeking to leverage bundling strategies effectively.

Top Bundle Builder Apps on Shopify

Biscuits Customizable Bundles Review

Overview: Biscuits Customizable Bundles, a recent addition to the Shopify app store by Sundae Lane, launched on January 24, 2024. This innovative app has quickly grabbed attention with a perfect 5.0 rating from its users. It's designed to maximize sales by offering multi-step, mix-and-match bundles and kits that allow customers to personalize their selections, catering specifically to businesses aiming for higher conversion rates through customizable product offerings.

Key Features:

  • Multi-Step Customization: Guides customers through creating their own bundles with steps for each product set.
  • Flexible Selection Criteria: Control over minimum and maximum selections, display options, and total quantity limits for bundles.
  • Versatile Discounting Options: Offers discounts based on fixed prices, the sum of selections, or specific amounts/percentages off, compatible with discount codes at checkout.
  • Theme Integration: Easy integration with Shopify themes via app blocks, ensuring no impact on page speed and a seamless shopping experience.


  • High level of customization for bundles, enhancing customer engagement and satisfaction.
  • Allows up to 400 variants per bundle, providing extensive variety and flexibility in bundle creation.
  • Advanced theme customization options for a consistent and branded shopping experience.


  • Limited to stores using OS 2.0 themes and those eligible for Bundles, which might restrict use for some merchants.
  • Does not support subscription-based products, which could be a limitation for businesses focusing on recurring revenue models.


  • Development: Free for development stores, with up to 5 bundles and 400 variants per bundle.
  • Basic: $4.99/month for up to 3 bundles, offering discounted early bird pricing.
  • Standard: $14.99/month for up to 20 bundles, also at discounted early bird pricing.
  • Advanced: $49.99/month for up to 100 bundles, catering to businesses with extensive bundling needs.

Conclusion: Biscuits Customizable Bundles is a standout app for Shopify store owners looking to leverage the power of personalized product bundles to increase average order values and conversion rates. Its focus on customization and flexibility, combined with easy theme integration and a variety of discounting options, makes it an appealing choice for enhancing the shopping experience. While the lack of support for subscriptions and requirement for OS 2.0 themes may limit its applicability for some, its pricing structure and the breadth of features it offers make it a valuable tool for many e-commerce businesses aiming to offer more personalized shopping options.

Bundler ‑ Product Bundles Review

Overview: Bundler - Product Bundles is a comprehensive Shopify app designed to enhance e-commerce sales through various bundling strategies. Launched on July 2, 2019, by, this app is engineered to meet Shopify's high standards for speed, ease of use, and merchant value. It's particularly popular among businesses in Australia and is built to integrate seamlessly with the latest Shopify themes and various other apps.

Key Features:

  • Versatile Bundle Options: Bundler offers a wide range of bundle types including classic bundles, Mix & Match, volume discounts, tiered discounts, and more. This variety allows merchants to creatively increase average order value and promote popular products together.
  • Customizable Discounts: Choose from different discount types like percentage discounts to tailor your bundles to your marketing strategies.
  • Integration: Works well with Shopify POS, currency converters, subscriptions (including Seal Subscriptions), and page builders like Pagefly, ensuring broad compatibility.
  • User-Friendly: The app boasts an easy-to-use interface that allows for quick setup and customization of bundles directly within the Shopify admin.


  • High customizability with unlimited bundles and custom product images.
  • Supports a wide array of bundling strategies to fit different sales goals.
  • Compatible with subscriptions, allowing for discounts on recurring purchases.
  • Free plan available with a generous offering, including unlimited orders and volume discounts.


  • The more advanced features, such as Mix & Match, landing pages, and analytics, are locked behind the premium plans.


  • Free Plan: Offers unlimited bundles, customizable widgets, Shopify POS integration, and more.
  • Premium ($6.99/month): Unlocks Mix & Match, variant level bundles, landing pages, and additional customization options.
  • Executive ($12.99/month): Includes comprehensive analytics, total revenue tracking, and insights on best-performing bundles.

Conclusion: Bundler - Product Bundles is an excellent choice for Shopify store owners looking to boost sales through bundled offers. Its flexibility in creating various bundle types, coupled with its seamless integration and ease of use, makes it a valuable tool for enhancing e-commerce strategies. While the free plan offers plenty for starters, the premium plans are reasonably priced for those looking to leverage more advanced features and analytics. Overall, Bundler provides a robust platform for increasing average order value and promoting products effectively.

Simple Bundles & Kits Review

Overview: Simple Bundles & Kits, developed by Freshly Commerce, is a versatile Shopify app launched on March 16, 2021. It's designed to streamline the bundle creation process and inventory management for e-commerce businesses. Meeting Shopify's high standards for speed, ease of use, and merchant value, this app has quickly become popular among businesses, especially those based in Australia.

Key Features:

  • Real-Time Stock Sync: Breaks down bundles into individual SKUs for accurate inventory tracking and simplifies order fulfillment.
  • Variety of Bundle Types: Supports single-SKU, multi-SKU, and Infinite Option bundles, including mix-and-match, multipacks, subscription sets, curated sets, and more.
  • Integration: Works seamlessly with Shopify POS, Checkout, ShipStation, ReCharge, and other major apps, facilitating a smooth operation across various platforms.
  • Flexibility: Exceeds Shopify's 100 variant limit, offering unlimited options for customer selection and making bundles available both online and at POS.


  • Allows creation of dedicated product bundle pages to promote bundles effectively.
  • Integrates with upsell apps, 3PL, WMS, MCF, and shipping software for comprehensive support.
  • Offers free migration, bulk import bundles, and multi-location support in paid plans.


  • The free plan is somewhat limited, offering up to only 3 bundles and handling up to 500 orders per month.
  • Higher-tier features are locked behind relatively expensive subscription plans.


  • Basic: Free, suitable for all Shopify plans, create up to 3 bundles, and handle up to 500 orders/month.
  • Starter: $24/month or $240/year, offering unlimited bundles and orders, free migration, and email support.
  • Advanced: $49/month or $490/year, includes custom order metafields, POS integration, and tech support.
  • Plus: $149/month or $1490/year, aimed at Shopify Plus users, offering dedicated processing queues and priority support.

Conclusion: Simple Bundles & Kits is an excellent solution for Shopify store owners looking to offer a wide range of bundle options to their customers. Its real-time inventory syncing and ability to handle complex bundles make it a standout choice for businesses aiming to enhance their sales strategy. While the app offers a solid free plan, the full potential is unlocked with the paid subscriptions, which might be a consideration for smaller businesses. Overall, its integration capabilities and flexibility in bundle creation position it as a valuable tool for improving sales and operational efficiency.

Bundles & Upsell | PickyStory Review

Overview: Bundles & Upsell by PickyStory is a versatile Shopify app that aims to maximize revenue through a comprehensive suite of bundling and upselling tools. Launched on March 28, 2019, and based in Australia, PickyStory has garnered positive attention with a rating of 4.8 and over 650 reviews. The app is designed to integrate seamlessly with the latest Shopify themes and supports key apps like Checkout, Slide Cart, GemPages, and PageFly.

Key Features:

  • AI-Built Bundles: Utilizes your store's data to create fully automated bundle offers, optimizing the sales process.
  • Comprehensive Upselling: From pre-purchase bundling, upselling, and cross-selling to post-purchase one-click upsells, PickyStory covers every stage of the customer journey.
  • Intelligent Cart: Features like free shipping, free gifts, and discounts are offered through a progress bar in the cart, enhancing the shopping experience.
  • Customization: Offers are easy to customize with no need for coding, allowing for a personalized approach to sales strategies.


  • All-in-one solution for bundling, upselling, and cross-selling with AI optimization.
  • Offers extensive customization options to fit various business needs.
  • Includes 24/6 live chat support, ensuring help is readily available.
  • Free plan for development stores with unlimited test orders.


  • Pricing structure includes a commission on extra revenue generated by PickyStory, which may affect overall profitability for some businesses.


  • Development Stores: Free, with unlimited test orders, all features included.
  • Standard Tier 1: $29.50/month + 1% of extra revenue generated by PickyStory, for up to $1,000 of extra revenue.
  • Standard Tier 2: $49.50/month + 1% of extra revenue from PickyStory, for $1,000 - $2,000 of extra revenue.

Conclusion: Bundles & Upsell | PickyStory offers a powerful and comprehensive solution for Shopify store owners looking to enhance their revenue through strategic bundling and upselling. Its use of AI to generate personalized offers and the wide range of features available make it a standout choice for those aiming to optimize their sales process. While the pricing model may require careful consideration, the potential for increased revenue and the support provided through live chat make PickyStory a valuable tool for e-commerce businesses.

Easy Bundles | Bundle Builder Review

Overview: Easy Bundles | Bundle Builder, developed by Skai Lama, is a sophisticated Shopify app designed to enhance e-commerce sales through an array of bundling options. Launched on September 15, 2022, this app has quickly established itself as a reliable tool for increasing average order value (AOV) by offering Fixed Price Bundles, Discounted Bundles, and Mix-and-match Bundles. Rated 4.9 with 159 reviews, it meets Shopify's highest standards for speed, ease of use, and merchant value.

Key Features:

  • All-In-One Bundles: Offers a comprehensive suite for bundle creation, including Bundle Builder, Box Builder, Gift Box Builder, and Mix and Match options.
  • Gifting Options: Enhances the shopping experience by allowing customers to add a personal touch through greeting cards, gift boxes, and videos.
  • Customizable UI: Seamlessly integrates with your store's branding, offering customizable layouts and tag-based filtering for easier product discovery.
  • Inventory and Fulfillment Sync: Ensures accurate bundle inventory management and compatibility with 3PL and fulfillment services.


  • Versatile bundle options cater to various marketing strategies and customer preferences.
  • Customizable user interface and layouts for consistent branding across the store.
  • Offers tiered bundle discounts, encouraging customers to buy more and save.
  • Compatible with Klaviyo, Rebuy, and all major side cart and subscription apps, enhancing its functionality.


  • The pricing model may be a consideration for smaller businesses or those just starting out, especially for access to more advanced features.


  • Development Only: Free for stores in development, including all app features.
  • Starter Plan: $19/month (or $199/year), including up to 3 Bundle Flows and tiered discount rules. Special 2024 offer with a lifetime discount from the original price of $29.
  • Plus Plan: $99/month (or $999/year), expands on the Starter Plan with up to 10 Bundle Flows and subscription bundles. Tailored for Shopify Plus merchants with a special offer.
  • Enterprise Plan: $199/month (or $1,999/year), providing unlimited bundle flows, 1:1 onboarding setup, and a dedicated account manager. Aimed at businesses with $10K - $50K monthly bundle sales.

Conclusion: Easy Bundles | Bundle Builder is an impressive app for Shopify store owners looking to increase their AOV and enhance the customer shopping experience through creative bundling strategies. Its wide range of features, from customizable bundle creation to detailed inventory and fulfillment syncing, makes it a valuable tool for businesses of all sizes. Although the advanced plans come at a higher price point, the app's ability to boost sales and provide a personalized shopping experience could justify the investment for many merchants.

Wrap Up

Incorporating a bundle builder app into your Shopify store is a strategic move that can greatly enhance your sales and provide immense value to your customers. Among the various options available, Biscuits Customizable Bundles stands out as a particularly flexible and customizable solution. It offers a user-friendly interface along with advanced features such as multi-step customization and diverse discounting options, making it an invaluable tool for merchants aiming to elevate their e-commerce strategy.